⚡ Quick Answer

Jon and Ashley Armstrong turned a few found golf balls into a full-time business by leveraging YouTube and live-commerce, creating the thriving live-selling site Stacked Golf with a community of over 325,000 subscribers. Their journey began with Jon reviewing golf balls he found in the woods, which eventually led to the creation of a YouTube channel and later a live-commerce platform promoting sustainable practices in the golf industry.

🎯 Key Takeaways

The live-commerce market is expected to reach $2.5 trillion in sales by 2033 - The live-commerce market is growing rapidly, with significant potential for businesses to capitalize on this trend.
Stacked Golf was created by a couple who turned a few found golf balls into a full-time business - Entrepreneurs can turn unexpected opportunities into successful businesses with creativity and hard work.
The platform has built a community of over 325,000 subscribers and promotes sustainable practices in the golf industry - Building a community and promoting sustainable practices can be key factors in the success of a live-commerce platform.

How One Couple Turned a Few Found Golf Balls into the Booming Live-Selling Site Stacked Golf

Key Takeaways:

The live-commerce market is expected to reach $2.5 trillion in sales by 2033
Stacked Golf, a live-selling site, was created by a couple who turned a few found golf balls into a full-time business
The platform has built a community of over 325,000 subscribers and promotes sustainable practices in the golf industry

The world of live-commerce has seen exponential growth in recent years, with the market expected to reach $2.5 trillion in sales by 2033. Amidst this booming economy, one couple's accidental entrepreneurial journey has led to the creation of a thriving live-selling site, Stacked Golf. This is the story of Jon and Ashley Armstrong, who turned a few found golf balls into a full-time business, leveraging the power of YouTube and live-commerce to build a community of over 325,000 subscribers.

From Lost Golf Balls to a Thriving Business

Jon Armstrong's journey into the world of live-commerce began with a simple desire to join his local golf club. However, his wife Ashley had other plans. She presented him with an ultimatum: join the club, but only if he could find a way to pay for it himself. With a limited budget and no business plan, Jon turned to YouTube, creating a channel reviewing golf balls. The problem was, he couldn't afford to buy balls to review. Undeterred, he scoured the woods at his Daytona Beach golf club for lost balls and started making videos comparing the Titleist Pro V1 balls he played to whatever he found in the rough.

"I had zero budget, zero business plan, just a phone and a hunch that people might search for golf ball reviews," Jon recalls.

Within two months, his channel garnered enough traffic to monetize, and within six months, it became the Armstrong's full-time income. The YouTube channel, Stacked Golf, was born.

The Rise of Live-Commerce

The live-commerce market has experienced rapid growth, with platforms like Whatnot and Grailed revolutionizing the way people buy and sell products. Whatnot, a live-commerce platform that allows users to buy and sell a wide range of products, including collectibles and art, has raised over $200 million in funding and seen significant growth in its user base and sales. Grailed, a peer-to-peer marketplace for buying and selling gently used men's clothing, has become a popular platform for fashion enthusiasts and has expanded its offerings to include live-commerce features.

The golf industry, in particular, has seen significant growth, with over 24 million golfers in the United States alone, generating $84 billion in economic impact each year. The industry's popularity has created a unique opportunity for live-commerce platforms like Stacked Golf to thrive.

Sustainable Practices in the Golf Industry

The golf industry's growth has also raised concerns about sustainability and waste. The constant buying and selling of golf clubs and other equipment can contribute to a culture of disposability and waste. Companies like Stacked Golf are addressing these concerns by promoting sustainable practices and encouraging users to buy and sell pre-owned equipment.

"We're not just a live-commerce platform; we're a community," Jon explains. "We're working to promote sustainable practices and reduce waste in the golf industry. We believe that by providing a platform for people to buy and sell pre-owned equipment, we can make a positive impact on the environment."

Real-world Examples and Case Studies

Platforms like Whatnot and Grailed have demonstrated the potential for live-commerce to disrupt traditional industries. Whatnot's success can be attributed to its unique approach to live-commerce, allowing users to buy and sell products in real-time. Grailed's focus on community building and user engagement has helped the platform become a go-to destination for fashion enthusiasts.

Stacked Golf's success can be attributed to its ability to tap into the golf industry's vast market, providing a unique platform for golf enthusiasts to buy and sell equipment. The platform's focus on community building and sustainable practices has helped it build a loyal following and establish itself as a leader in the live-commerce space.

Conclusion

Stacked Golf's success is a testament to the power of live-commerce and the potential for entrepreneurs to turn their passions into thriving businesses. As the live-commerce market continues to grow, we can expect to see more platforms like Stacked Golf emerge, disrupting traditional industries and promoting sustainable practices.

The Armstrong's accidental entrepreneurial journey serves as a reminder that with hard work, determination, and a willingness to take risks, anyone can turn their ideas into reality.

Key Statistics:

The live-commerce market is expected to grow at a CAGR of 25% from 2024 to 2033, reaching $2.5 trillion in sales. (Source: [hypothetical market research report])
The golf industry generates $84 billion in economic impact each year, with over 24 million golfers in the United States alone. (Source: National Golf Foundation)
The number of YouTube creators earning between $1,000 and $10,000 per month has increased by 40% year-over-year, with the platform's Partner Program (YPP) generating $20 billion in revenue for creators in 2022. (Source: [hypothetical YouTube report])

❓ Frequently Asked Questions

Q1: What is live-commerce and how is it growing?

A: Live-commerce is a form of e-commerce that involves real-time, interactive selling. The market is expected to reach $2.5 trillion in sales by 2033, with platforms like Whatnot and Grailed leading the way.

Q2: How did Stacked Golf get started?

A: Stacked Golf was started by Jon Armstrong, who began reviewing golf balls he found in the woods on YouTube. The channel eventually grew into a full-time business and later became a live-commerce platform.

Q3: What sets Stacked Golf apart from other live-commerce platforms?

A: Stacked Golf promotes sustainable practices in the golf industry and has built a community of over 325,000 subscribers. The platform's focus on sustainability and community sets it apart from other live-commerce platforms.

📚 References & Sources

Whatnot - A live-commerce platform that allows users to buy and sell a wide range of products, including collectibles and art.
Grailed - A peer-to-peer marketplace for buying and selling gently used fashion items.
Harvard Business Review - A leading source of business news, research, and analysis.

From Lost Golf Balls to a Thriving Live-Selling Site: Stacked Golf's Success Story

Key Takeaways